Case Study
From Day One Client to 313 Page-One Keywords
How The Robinson Agency helped JOBS Group — now the Valcourt Group — build a content and SEO engine that ranks for 313 non-brand keywords on page one of Google, generates 1,700+ monthly organic visitors, and supports an acquisition-driven growth story spanning 30 states and 19,000+ properties.
1.7K
Monthly Organic Traffic
$6.9K
Monthly Traffic Value
The Origin
A Day One Relationship — Built on Trust
This story starts before The Robinson Agency even existed. Adam Robinson and Eric Crabb first worked together at QSI Facilities, where they built a professional relationship rooted in mutual trust and a shared belief that marketing should drive real business outcomes — not just look good on paper.
When Adam launched The Robinson Agency on June 1, 2020, JOBS-AMST was among the very first clients. Eric Crabb — already leading the JOBS Group as CEO — brought TRA in because he knew what Adam could deliver. What started as a side-client relationship became a founding partnership that has now spanned more than six years of continuous collaboration.
Eric Crabb
CEO, The Valcourt Group
Eric has led the Valcourt Group through a transformative era of strategic acquisitions and geographic expansion — growing from a regional building services provider into a national platform serving 19,000+ properties across 30 states with 3,000+ employees.
Before TRA (Pre-June 2020)
Published blog posts0
SEO keyword strategyNone
Page 1 keywords0
Content production boardNone
Organic trafficMinimal
Blog cross-postingNone
Video & creative assetsNone
After 6 Years with TRA
Published blog posts80+ and growing
SEO keyword strategyFull program
Page 1 keywords313 non-brand
Content production boardMonday.com pipeline
Organic traffic1,700+ monthly
Blog cross-postingMulti-brand network
Video & creative assetsAnimated + holiday
The Growth Story
An Acquisition Engine — Powered by Marketing
Eric Crabb is a builder. Under his leadership, the JOBS Group transformed from a regional building services company into the Valcourt Group — a national platform serving commercial, residential, and institutional properties from coast to coast. TRA has been alongside this growth from the very beginning, building the digital presence that supports every new acquisition and market entry.
Each time the Valcourt Group acquired a new company, TRA was there to integrate the brand, cross-post content, update web properties, and ensure the growing portfolio of companies shared a unified digital footprint.
JOBS-AMST
Houston, TX — Façade maintenance, window cleaning, waterproofing
Valcourt Building Services
McLean, VA — Founded 1986 — Window cleaning, waterproofing, safety
A1 Orange
Tampa, FL — Florida footprint expansion
American National Skyline
Illinois — Expansion to 27 states
EV Air Tight
Specialized air sealing and building envelope services
Cercone Exterior Restoration
NYC — Manhattan market entry (Sept 2024)
3,000+
Employees across the platform
19,000+
Properties served nationwide
30
States with active operations
6+
Acquired & integrated brands
“Every acquisition is a growth chapter. TRA makes sure the digital story keeps pace with the operational one — so when prospects search for our services, they find the Valcourt Group.”
— Eric Crabb, CEO, The Valcourt Group
The Strategy
Content-Led SEO for a Multi-Brand Platform
TRA designed a content strategy specifically engineered for the Valcourt Group’s unique challenge: building organic visibility for a company that grows through acquisition. Every blog post, every keyword cluster, and every page is built to rank — while supporting the broader brand story of a company that can handle any building service, anywhere.
SEO Content Engine
80+ blog posts and counting
TRA built a content machine for valcourt.group, producing deep-dive educational articles on post-tension repair, façade restoration, waterproofing, drone cleaning, fall protection, and parking garage maintenance. Each post is researched, keyword-targeted, and structured to rank on page one.
Multi-Brand Content Network
Cross-posting across the portfolio
Valcourt’s family of brands — JOBS-AMST, Valcourt Building Services, A1 Orange, and more — all benefit from TRA’s content. Blog posts are strategically cross-posted across subsidiary websites, amplifying the SEO footprint while maintaining brand-specific relevance.
Monday.com Content Pipeline
Rated, prioritized, produced
TRA built a structured content production board in Monday.com where the Valcourt marketing team rates and prioritizes topics. Each piece moves through ideation, writing, review, and publication — with full visibility for the client at every stage.
Video & Creative Assets
From holiday campaigns to sales tools
Beyond written content, TRA produces animated video content, holiday campaigns, and creative assets for the Valcourt Group. From custom animated explainers to seasonal campaigns shared across the organization, TRA delivers the full creative stack.
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The Content Engine
Everything TRA Builds for the Valcourt Group
Over six years, TRA hasn’t just written blog posts — the team has built and operated a complete content marketing infrastructure for a growing multi-brand building services company. Here is the full work inventory.
80+ SEO Blog Posts
Long-form educational content spanning every major service line: post-tension slab repair, façade restoration, drone window cleaning, waterproofing solutions, fall protection compliance, parking garage maintenance, elevator interior refurbishment, and building envelope systems.
Post-Tension
Façade
Waterproofing
Fall Protection
Drones
ProXpress Sales & Marketing
TRA participated in the development of sales and marketing materials for the ProXpress rapid-response repair service, collaborating with the Valcourt team and private equity partners on presentations, targeted marketing collateral, and go-to-market positioning.
Sales Deck
Marketing Collateral
Go-to-Market
Cross-Brand Blog Publishing
Content produced for valcourt.group is systematically cross-posted to subsidiary websites including A1 Orange, JOBS-AMST, and other portfolio brands — maximizing the SEO value of every piece and ensuring consistent messaging across the platform.
A1 Orange
JOBS-AMST
Valcourt.net
Animated Video Production
TRA’s creative team has produced animated video content for the Valcourt Group including seasonal holiday campaigns and service explainer videos — assets designed for social sharing, website engagement, and internal sales use.
Animation
Holiday Campaigns
Explainers
Monday.com Content Management
A fully structured content production pipeline built on Monday.com, with rating systems for topic prioritization, assignee workflows, status tracking, and review processes. Valcourt’s marketing team — Kathleen, Jill, Madison, and Cristina — collaborate directly in the system.
Monday.com
Workflow
Collaboration
Website Management & Updates
TRA manages website updates, team page changes, and CMS publishing across the Valcourt web ecosystem. From adding new sales team members to removing departed employees, TRA handles the day-to-day digital maintenance of the growing platform.
CMS
Team Updates
Site Management
The SEO Results
313 Non-Brand Keywords on Page One
The numbers tell the story. TRA’s content program has turned valcourt.group into a dominant organic presence across commercial building services. With 31 keywords at the #1 position, 41 at #2, and 186 in the top five — this is what a mature content-led SEO program looks like.
313
Non-brand keywords
Ranking on page 1 (positions 1–10)
31
#1 position
Keywords in the top spot on Google
186
Top 5 positions
Keywords in the most visible spots
1,700+
Monthly visitors
Organic traffic from search engines
$6.9K
Monthly value
Equivalent cost if paid via Google Ads
363
Total top 10
Including brand keywords
Top Ranking Keywords — Page 1 (Non-Brand)
Sorted by search volume • Positions 1–10 • Source: Semrush, March 2026
| Keyword | Position | Volume | Traffic |
|---|
| post tension slab | 1 | 2,400 | 316 |
| drone window cleaning | 2 | 1,300 | 31 |
| corporate window cleaning | 4 | 1,600 | 35 |
| window washing drone | 6 | 1,900 | 13 |
| post tension concrete | 2 | 1,000 | 65 |
| drone to clean windows | 2 | 1,000 | 24 |
| cement spalling | 6 | 1,000 | 19 |
| post tensioned concrete slab | 2 | 880 | 72 |
| post tensioned slab | 1 | 720 | 59 |
| elevator cab interiors | 9 | 590 | 5 |
| water infiltration | 4 | 590 | 4 |
| drone window washer | 2 | 480 | 6 |
| post tensioned concrete | 4 | 480 | 11 |
| drone window washing | 1 | 390 | 17 |
| post tension foundation | 1 | 390 | 8 |
| window cleaning drones | 2 | 320 | 14 |
| exterior pressure washing | 2 | 320 | 14 |
| commercial caulking | 5 | 320 | 4 |
| what is a post tension slab | 1 | 210 | 27 |
| pt slabs | 1 | 210 | 4 |
| what causes cement to crack | 1 | 90 | 2 |
| facade repair | 1 | 90 | 7 |
| tension concrete slab | 1 | 90 | 1 |
| exterior building washing | 1 | 140 | 0 |
| building power washing | 1 | 110 | 2 |
The Timeline
Six Years of Growth — Together
TRA’s partnership with the Valcourt Group has tracked alongside one of the most aggressive growth stories in commercial building services. Here are the key milestones.
June 2020
Day One
Adam Robinson launches The Robinson Agency. JOBS-AMST is among the very first clients, with Eric Crabb bringing TRA on board from the beginning. The relationship is built on trust forged at QSI Facilities.
April 2021
JOBS Group Merges with Valcourt Building Services
The merger creates the Valcourt Group — a national platform combining JOBS’ Texas and Carolinas strength with Valcourt’s mid-Atlantic presence. TRA begins building the unified digital strategy.
2021 – 2022
Content Foundation Built
TRA launches the blog publishing program on valcourt.group, builds the Monday.com content pipeline, and begins systematic keyword-targeted article production. First cross-posting strategy established across subsidiary sites.
2022
A1 Orange & Florida Expansion
The Valcourt Group acquires A1 Orange Exterior Building Services, expanding into Florida. TRA integrates the brand into the content ecosystem with blog cross-posting and web updates.
2022 – 2023
ProXpress Launch
TRA collaborates on sales and marketing materials for the ProXpress rapid-response repair service, working alongside the Valcourt team and private equity partners on positioning, decks, and go-to-market strategy.
2023
American National Skyline Acquisition
The Valcourt Group acquires American National Skyline (ANSI) in Illinois, expanding the platform to 27 states. TRA updates the digital presence to reflect the growing national footprint.
2023 – 2024
Animated Video & Creative Production
TRA produces animated holiday campaign videos and service explainer content for the Valcourt Group. Custom creative assets designed for social distribution, website engagement, and sales enablement.
September 2024
Cercone Exterior Restoration — Manhattan Entry
The Valcourt Group acquires Cercone Exterior Restoration, entering the Manhattan metropolitan market. TRA supports the digital integration of the new brand into the Valcourt ecosystem.
2025
Brand Evolution
The Valcourt Group announces a strategic branding initiative with new sub-brand logos and visual identity. TRA continues producing content and managing the digital presence through the brand transition.
March 2026
313 Non-Brand Page 1 Keywords
The SEO program reaches its current milestone: 313 non-brand keywords ranking on page one, 31 at the #1 position, 1,700+ monthly organic visitors, and $6,900 in monthly traffic value. The content engine continues to compound.
The Results
What Six Years of Partnership Looks Like
The Valcourt Group’s digital presence didn’t happen by accident. It was built piece by piece, post by post, keyword by keyword — by a team that has been there since day one. These are the outcomes of a six-year content and SEO partnership.
313
Non-brand page 1 keywords
31
Keywords at #1 position
186
Keywords in top 5 positions
80+
Blog posts published on valcourt.group
1,700+
Monthly organic visitors
$6.9K
Monthly traffic value (if paid)
6+
Years of continuous partnership
30
States with Valcourt operations
“TRA has been with us from the very beginning. They don’t just produce content — they understand our business, our growth story, and what it takes to build a brand that keeps pace with the speed we acquire and integrate companies.”
— Eric Crabb, CEO, The Valcourt Group
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