Our Mission
There are a lot of different ideas on how to approach marketing, especially now that it’s easier than ever to create low-value, generic content. But the numbers show which strategy comes out ahead. Audiences respond to quality—valuable content, real conversations, and authentic human-centric marketing.
That’s how we operate. Add in deep-seated supply chain expertise, and you have The Robinson Agency.
We’re committed to quality. We know the industry, and we know marketing. By bringing those two together, The Robinson Agency delivers the best in marketing for supply chain and logistics.
That’s how we operate. Add in deep-seated supply chain expertise, and you have The Robinson Agency.
We’re committed to quality. We know the industry, and we know marketing. By bringing those two together, The Robinson Agency delivers the best in marketing for supply chain and logistics.
The Man Behind the Mission
Adam Robinson, TRA’s Founder and CEO, has worked in sales and marketing from the start of his career, and when he entered the world of logistics in 2012, he knew this is where he would stay. He’s served as Marketing Manager at a third-party logistics company, Director of Product Marketing at a logistics technology company, and Vice President of Product Marketing at FreightWaves.
In 2021, Adam founded The Robinson Agency, bringing together a team of professionals each with expertise at the intersection of marketing and logistics. TRA offers strategic messaging, content strategy and production, inbound organic search traffic, and advertising to yield high-quality leads that turn into customers.
In 2021, Adam founded The Robinson Agency, bringing together a team of professionals each with expertise at the intersection of marketing and logistics. TRA offers strategic messaging, content strategy and production, inbound organic search traffic, and advertising to yield high-quality leads that turn into customers.
Our Expertise
It’s TRA’s specialized knowledge in the industry that allows us to get your marketing up and running quickly, providing top-tier strategy and content and delivering meaningful, measurable results.
Meet the Team
Senior account manager
Graham Holmes
Graham has an MFA in Creative Writing from Texas State University and a Certificate in Digital Marketing from the University of Oregon, and he brings experience writing B2B copy across the supply chain sector, with a focus on technology. He works with clients to identify growth areas, define direction, and ensure successful content from ideation to execution.
senior copywriter
Brittany Mayo
Brittany got her start in engineering, with a passion for making technical concepts easy to understand. She worked at a freight factoring company and since then, has focused on copywriting for supply chain, logistics, and related-technology companies, helping clients find the best ways to communicate their unique strengths.
Creative lead
Olivia Rinehart
Olivia spent her first few years in the industrial industry designing for a foundry and a startup luxury shop chair company. She enjoys designing in various brand styles, and throughout the process, her mission is to elevate the clients’ ideas and help them achieve their vision while always staying true to their brand.
Social media director
Anthony Conforti
Anthony’s diverse career has spanned from architecture to music to marketing. He has designed structures in North America, Europe, and Africa and is the owner of two musical entertainment and production companies. He handled social media marketing for an international logistics company, and now on Team TRA, Anthony enjoys the challenge of growing brands and connecting clients with their audience.
content writer
Bobby Samuels
A specialist in strategic business communications, Bobby has a diverse background that started in music, technology, and sports (where he built and sold a boxing website) and transitioned to finance, real estate, and alternative investments while he earned a master’s in finance from Harvard. Now he loves writing on logistics and supply chain topics, appreciating the industry’s importance as the lifeblood of the economy.
content writer
Dan Waldron
Dan is a UK-based copywriter, content creator, and storyteller with 20 years of experience, including 10 in the logistics and supply chain space. He started out as a travel writer for 26 local newspapers before switching to copywriting and content creation. As a self-described content marketing nerd, he most enjoys how content has the potential to reach and speak to clients’ audiences in a meaningful way.
Content Writer
Joanna Marsh
Joanna has over 15 years of experience as a reporter and editor. In her career, she has covered downstream energy products at Hart Energy Publishing and railroads and coal at Argus Media. She is a self-professed railfan, with deep knowledge of the freight railroad industry, and prior to joining TRA, she was a senior reporter at FreightWaves for five years, where she covered the U.S. and Canadian freight railroads.
Content Writer
Kim Link-Wills
Kim has over 30 years of experience as a writer and editor. Her career started in newspaper and led her to serve as Editor of the Georgia Tech Alumni Magazine and freelance writer for the U.S. Naval Academy Alumni Association. Kim moved into the supply chain space in 2013, working as a direct report to the CEO at XPO Logistics and later, Senior Editor at FreightWaves and Managing Editor at American Shipper.
Content Writer
Mike O’Brien
Mike started his career at a daily paper, covering all beats but sports and business for 12 years. He has worked in marketing communications, public relations, research and trade journalism, and was a program director for live events on e-commerce operations for seven years. Since 2014, Mike has covered logistics, supply chain, and fulfillment for e-commerce/omnichannel/DTC.
Content Writer
Vishnu Rajamanickam
Vishnu is experienced in content production from newsletters to podcasts to long-form blogs. A former freight-tech reporter at FreightWaves, he runs The Logistics Report, a newsletter on supply chain trends, hosts the Supply Chain Management Review's podcast, In Transit, and serves as an editor for Reuters Events: Supply Chain. With an appreciation for the supply chain industry’s far-reaching impacts, Vishnu’s passion is in writing data-derived commentaries.
