How a Century-Old Logistics Giant Became the Brand Nobody Could Ignore

A Hundred Years of Trust, Ready for a New Chapter

Founded in 1925 as the Memphis Compress and Storage Company, Mallory Alexander International Logistics has spent a century building the kind of reputation that can't be manufactured. Now a fourth-generation family-involved business with more than 500 employees and global operations, Mallory manages end-to-end supply chains across ocean and air freight, customs brokerage, trucking, warehousing, white-glove logistics, and consulting.

By late 2025, the company was at an inflection point. Recently backed by Endeavour Capital and Copilot Global Logistics, with new leadership including Chairman Rich Bolte and CEO Paul Svindland alongside President & COO Carmen Gerace, Mallory had a century of credibility — but their digital presence told a different story. The website was what the team called an "online brochure." There was no CRM. The content pipeline was empty. And the sales team was tracking prospects across disconnected tools that never talked to each other.

Robin Wells, the newly appointed Marketing Director, saw the gap before anyone else did. She didn’t wait for a committee or an RFP. She found The Robinson Agency, made the case to leadership, and became the single point of force that turned vision into velocity. Every workstream that followed — the website, the CRM, the content engine, the campaigns — moved because Robin made it move. She connected TRA to the right stakeholders, cleared approvals in days instead of weeks, and held every deliverable to the standard the brand deserved. Without her, this is a case study about good intentions. With her, it’s a transformation.

Giving a Hundred Years of Expertise a Voice

With the new website live, TRA built something Mallory had never had: a full-scale content operation. From zero published assets to a steady stream of trade intelligence, customer proof points, industry analysis, and social presence — all in a matter of weeks.