The Content Machine That Built a Category
TRA didn’t just write blog posts for Highway. They built the entire content infrastructure — from keyword strategy and editorial calendars to thought leadership, social media, and sales enablement — all managed through a Monday.com production pipeline that published at startup speed.
Thought Leadership
Deep-dive articles on carrier identity, double brokering, cargo theft, and fraud prevention — positioning Highway as the authority the industry turned to when the conversation about freight security finally started happening.
SEO-First Publishing
Every piece of content built from keyword research: “cargo theft,” “freight fraud,” “double brokering,” “carrier identity,” “phishing scams.” The content didn’t just exist — it ranked.
Customer Storytelling
Case studies and customer success stories featuring real brokerages using Highway — giving prospects proof that the platform worked, not just a promise that it would.
Sales Enablement
One-pagers, collateral, sell sheets, and demo materials that armed the sales team with credibility at every stage of the conversation — from first touch to contract.
Social Media Strategy
LinkedIn content strategy operating on two levels: a company page building Highway’s brand presence and executive profiles for CEO Jordan Graft amplifying thought leadership to the freight security community. TIA conference campaigns, product launch pushes (Load Lock, Highway for Email), partnership announcements, and industry commentary were distributed through a social calendar managed in Monday.com. Webinar promotions and post-event content extended the reach of every live event, turning a one-hour session into weeks of social distribution.
Email Campaigns
Nurture sequences, product announcements, and partner communications. Email drove a 70.7% increase in sessions — the fastest-growing channel by percentage.