The Content Machine That Built a Category
TRA didn’t just write blog posts for Highway. They built the entire content infrastructure — from keyword strategy and editorial calendars to thought leadership, social media, and sales enablement — all managed through a Monday.com production pipeline that published at startup speed.
Thought Leadership
Deep-dive articles on carrier identity, double brokering, cargo theft, and fraud prevention — positioning Highway as the authority the industry turned to when the conversation about freight security finally started happening.
SEO-First Publishing
Every piece of content built from keyword research: “cargo theft,” “freight fraud,” “double brokering,” “carrier identity,” “phishing scams.” The content didn’t just exist — it ranked.
Customer Storytelling
Case studies and customer success stories featuring real brokerages using Highway — giving prospects proof that the platform worked, not just a promise that it would.
Sales Enablement
One-pagers, collateral, sell sheets, and demo materials that armed the sales team with credibility at every stage of the conversation — from first touch to contract.
Social Media Strategy
LinkedIn content strategy for company page and executive profiles. TIA conference campaigns, product launch posts, partnership announcements, and industry commentary that built a consistent digital voice.
Email Campaigns
Nurture sequences, product announcements, and partner communications. Email drove a 70.7% increase in sessions — the fastest-growing channel by percentage.